Twelve key consumer and sporting press were invited to attend a virtual golf afternoon at Urban Golf Studio. New collection pieces were showcased and precision and technical brand messages were animated via a demonstration of different golf strokes reflecting different product design elements. This intimate event generated ongoing quality coverage for BOSS watches.
An annual press event hosted for over five years attended by editors and fashion directors of key national newspapers and magazines. Following breakfast presentation of new BOSS watches product, the brand message of ‘Beauty on the Inside and Outside’ was animated via a bespoke yoga class with product messages threaded through it and a massage session. Each year this event has been exceptionally well attended by top media and has delivered excellent coverage results for new product.