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Interiors & Property PR

Luke Irwin Tarantella Collection Launch

Luke Irwin

To celebrate the launch of Luke Irwin’s Tarantella rug collection, APR invited 120 guests to a ‘Celebration of Everyday Italy’ party at the Pimlico Road showroom.  Clive Aslet was commissioned to co-write a book with Luke Irwin which animated the inspiration behind the collection.  The book was unveiled on the evening and guests were served traditional Italian cocktails and artisan pizza from a ‘Well Kneaded’ wagon. The event generated news and diary coverage across national newspapers, consumer magazines and local London media.

Taking the Dragon Chronophage to Shanghai

John C Taylor Designs

The Dragon Chronophage – a work of contemporary art embodying a unique display of time created by Dr John C Taylor – was unveiled at the prestigious Shanghai Contemporary Art Fair in September 2012.  A media relations strategy was implemented to generate coverage in the UK and in China pre and during the art fair to create buzz around the appearance of the extraordinary piece in Shanghai.   Extensive coverage meant that the Dragon Chronophage became the lead story at the event.

Decorum Est Launch Dinner Party

Decorum Est

APR curated and hosted an intimate dinner party at Decorum Est’s new London showroom for targeted opinion forming editors, interiors journalists and leading interior decorators to introduce them to the brand and its newly opened showroom on New Kings Road.

Promemoria Angelina Dinner


To celebrate the launch the ‘Angelina’ bespoke kitchen cabinetry collection in London, APR arranged an intimate dinner party for 30 guests (key editors from the national, interiors and luxury lifestyle media, interior designers and architects with ultra high networth residential customer base), hosted by Romeo and Davide Sozzi, within the newly expanded Promemoria showroom on Pimlico Road.  Guests enjoyed a lavish four course Italian dinner created by the chefs of Locanda Locatelli in the Angelina kitchen.

Promemoria Angelina Culinary Charity Auction Party


To celebrate the launch of the ‘Angelina’ bespoke kitchen cabinetry collection in London, APR curated a launch party around the concept of a culinary charity auction to animate the kitchen story and add cache to the event.  The party was co-hosted by Romeo Sozzi and The Hon. Rosa Monckton of KIDS to attract a wider audience of London’s social scene. In total 127 guests (including personalities, media, opinion formers, KIDS supports and Promemoria’s clients) attended the exclusive event held at the newly expanded Promemoria showroom on Pimlico Road. News and diary coverage across national newspapers, consumer magazines and local London media was generated following the event.

Launching a new concept to market


APR was tasked with launching a completely new concept in design retail – Discover & Deliver, a lifestyle e-commerce website that sources beautiful furniture, tableware and accessories for the style-conscious deriving inspiration from the world’s best designed hotels and restaurants.  APR devised a briefing format at Belgraves Hotel for interior editors to experience the concept both on and off line.  APR’s highly targeted campaign secured in excess of ten media briefings with senior editors from top tier publications such as Monocle, House & Garden, Vanity Fair to secure feature length coverage.

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