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Jewellery & Watches PR

Raymond Weil Year of Music

Raymond Weil

APR developed an integrated marketing and PR campaign for Raymond Weil with Music as its heart from sponsorship of the BRIT and Classic BRIT Awards, Freddie Mercury’s 65th Anniversary, creative advertising to a unique luxury live music series and editorial coverage featuring emerging and established music talent.

Raymond Weil and The BRIT Awards

Raymond Weil

Activation of a digital and print media campaign that gave Raymond Weil massive stand out and brand recognition of its fifth year sponsorship of the BRIT Awards. A bespoke BRIT Awards digital channel was creataed in partnership with ES Magazine providing exclusive content during the two month lead up to the BRITs including Raymond Weil behind the scenes footage and stories. Profile interviews set up with four emerging artists including Labrinth featured within special pre-BRITs issue with Raymond Weil cover wrap; hospitality at the BRIT nomination and Awards ceremonies.

Bespoke BRIT Awards digital channel via ES Magazine created by Raymond Weil Profile interviews with emerging music talent organized by Raymond Weil Raymond Weil cover wrap of ES Magazine re The BRIT Awards

Raymond Weil Pre BRIT Awards Dinner Hosted by Labrinth

Raymond Weil

APR arranged for Raymond Weil to partner with producer/songwriter Labrinth to host an intimate dinner event for 80 guests at his restaurant Mosaica in advance of the BRIT Awards to promote Raymond Weil as the official timing partner and official watch of The BRIT Awards 2012. Labrinth’s exclusive network of friends from the music industry and media attended. Exclusive interviews and performance footage was syndicated to broadcast media and online outlets.

Labrinth hosts the Pre BRIT Awards Dinner 2012 sponsored by Raymond Weil Labrinth performs wearing the official Raymond Weil BRITs watch at the Raymond Weil Pre BRIT Awards Dinner hosted by Labrinth Alexandra Burke at Raymond Weil

Home House Live Hosted by Raymond Weil

Raymond Weil

APR developed an exciting new music industry event called Home House Live – a live music platform that showcases the best of unsigned, emerging and established talent that the UK scene has to offer within an intimate, luxury setting.  APR liaised with leading record companies to secure talent – New Young Pony Club, Kids in Glass Houses, Dutch Uncles, Wretch 32, Killer Keller and Charlie Simpson to name but a few – to perform to an audience of 80-150 guests.  Each performance was professionally filmed and seeded online via media partners and social media.

Home House Live Hosted By Raymond Weil Home House Live Hosted By Raymond Weil Intimate luxury setting for emerging music talent gig supported by Raymond Weil

Raymond Weil Dizzee Rascal Partnership

Raymond Weil

To reposition the brand amongst a younger generation, Raymond Weil partnered with Dizzee Rascal to support his upcoming launch of single Dirtee Disco. The Raymond Weil watch appears in opening shot as close up for 7 seconds, viewed in 27 countries and viewed by over 300 million people wordwide with over £7 million of exposure across MTV and other major music channels

Dizzee Rascal wearing Raymond Weil watch Dizzee Rascal wearing Raymond Weil in opening scene of Dirtee Disc music video Raymond Weil Dizzie Rascal partnership

TW Steel Rox Event with David Coulthard

TW Steel

APR managed the TW Steel partnership with Rox, Glasgow’s most renowned diamond and watch specialists, to replicate the launch of David Coulthard’s special edition timepiece in their flagship store. Hosted by TW Steel brand ambassador David Coulthard and promoted with tools including the Lotus Renault GP show car, the event provided APR with a platform to secure extensive media coverage (including broadcast) for the special edition David Coulthard watch, profile features on the brand ambassador as well as showcasing the full TW Steel collection, to key regional media.

David Coulthard with Lotus Renault Show Car at the TW Steel Rox Event David Coulthard TW Steel Watch

Golden Globes Celebrity Dressing

Mappin & Webb

APR liaised with jewellery client Mappin & Webb to confirm that Jane Fallon would be attending the Golden Globes in 2012 with partner Ricky Gervais, wearing a Mappin & Webb diamond tennis bracelet. APR communicated this story to key fashion press ahead of the event and ensured that Mappin & Webb was credited in stories written about the Golden Globes and red carpet fashion.

Coverage on InStyle.co.uk of Jane Fallon wearing Mappin & Webb at Golden Globes 2012 Coverage on Marieclaire.com of Jane Fallon wearing Mappin & Webb at Golden Globes 2012

As Worn By the Duchess of Cambridge

Kiki McDonough

Throughout the Duchess of Cambridge’s public appearances, APR has managed press coverage of the Duchess wearing Kiki McDonough jewellery. Through careful liaison with top jewellery editors and both proactive and reactive media relations, APR has achieved exceptional coverage in premium UK and international fashion magazines, newspapers and websites for this London based jewellery designer who specialises in the use of vibrant semi precious stones in unique and daring colour combinations.

Kiki McDonough Vogue.co.uk - 9 June How To Spend It’s Philippa Clarke writes about the Duchess of Cambridge wearing Kiki McDonough jewellery Kate Middleton wears Kiki McDonogh

Juicy Couture Princess Parlour

Juicy Couture Timepieces

This was the first press event exclusively designed for fashion and jewellery assistants, rather than editors and directors. Hosted at the Juicy Couture London Showroom, the assistants were invited for a Friday afternoon of pampering including massage, manicures and a wig studio at the ‘Princess Parlour’. Each attendee was photographed following their makeover wearing their chosen Juicy Couture Timepiece and wig, which they had been gifted.  Following the event, all participating assistants called in product for shoots.

Juicy Couture Princess Parlour Polaroid images of fashion assistants wearing wigs and selected Juicy Couture Timepieces Juicy Couture Royal Pave Timepiece unveiled at Juicy Couture Princess Parlour

Livia Firth Green Carpet Challenge

Calleija

APR met with Livia Firth ahead of the 2010 Oscars to introduce her to Argyle Pink Diamond jewellery client, Calleija, and the brand’s ethical credentials. APR arranged for Livia to wear a selection of Callieja jewellery to the ceremony as part of her Green Carpet Challenge, accompanied by her Oscar-nominated husband Colin Firth. APR managed communication of the news, both before, during and after the ceremony, securing coverage in top UK and international fashion press as well as creating a Twitter debate about ethical diamonds and a blog post written by Livia herself about the jewellery on Vogue.com.

Livia Firth wears Calleija Voyager Earrings to the Oscars 2010 Coverage on Vogue.com of Livia Firth wearing Calleija diamond jewellery to the Oscars 2010

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