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APR London

Our Work

A Toast To Taste

Grey Goose

APR launched ‘A Toast To Taste’, a campaign for Grey Goose, the World’s Best Tasting Vodka, to challenge perceptions that vodka is a tasteless spirit and encourage cocktail lovers to celebrate its taste. APR worked with partner production agency NP+Co to facilitate a collaboration with leading immersive theatre production company Punchdrunk, who staged a series of showcases in an elegant townhouse for stakeholders, trade, press and consumers, plunging guests into a brilliantly creative interpretation of Grey Goose’s exceptional taste and bringing to life each of the elements that contributes to the taste of Grey Goose.

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