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A Toast To Taste

Grey Goose

APR launched ‘A Toast To Taste’, a campaign for Grey Goose, the World’s Best Tasting Vodka, to challenge perceptions that vodka is a tasteless spirit and encourage cocktail lovers to celebrate its taste. APR worked with partner production agency NP+Co to facilitate a collaboration with leading immersive theatre production company Punchdrunk, who staged a series of showcases in an elegant townhouse for stakeholders, trade, press and consumers, plunging guests into a brilliantly creative interpretation of Grey Goose’s exceptional taste and bringing to life each of the elements that contributes to the taste of Grey Goose.

The Wheat Rooms at the Punchdrunk Theatre Company production of Grey Goose Toast to Taste A futuristic exploration of the emotional response to taste at Grey Goose Toast to Taste The ‘Water Room’, at Grey Goose’s ‘A Toast To Taste Event’, bringing to life the search for the finest water in the world

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