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Beauty of BOSS

BOSS Watches

An annual press event hosted for over five years attended by editors and fashion directors of key national newspapers and magazines.  Following breakfast presentation of new BOSS watches product, the brand message of ‘Beauty on the Inside and Outside’ was animated via a bespoke yoga class with product messages threaded through it and a massage session.  Each year this event has been exceptionally well attended by top media and has delivered excellent coverage results for new product.

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