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Bombay Sapphire Gin Den

Bombay Sapphire

As part of Bombay Sapphire’s Infused with Imagination campaign, APR arranged for iconic London gin Bombay Sapphire to join forces with luxe interior label House of Hackney to design a ‘Gin Den’ infused with imagination at iconic East London eaterie Bistrotheque.  A series of bespoke imagination cocktails were designed and launched over the six months that the Gin Den was open.  Extensive coverage was generated for Bombay Sapphire around the bar design, the cocktails and the launch party resulting in a total coverage value of over £60,000 against an total PR budget of £5,000.

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