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Bombay Sapphire Imagination Bar at the V&A

Bombay Sapphire

As part of Bombay Sapphire’s Infused with Imagination campaign,  iconic London gin Bombay Sapphire became the official drinks sponsor of V&A’s Summer Camp Friday Lates for the second year. APR commissioned leading production agency NP+Co to create the ‘Bombay Sapphire Imagination Bar’ to provide a media angle to generate coverage around Bombay Sapphire’s involvement at the V&A. Positioned in the glorious courtyard of the museum, the Bombay Sapphire Imagination Bar was designed to intrigue the Friday Late visitors and provide a backdrop for the five imagination cocktail serves available for sale. 68 pieces of coverage across national newspapers, consumer magazines, e-zines and blogs resulted from this activity.

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