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Bombay Sapphire Ultimate Gin & Tonic Studio at The Hoxton Hotel

Bombay Sapphire

To engage and educate 25-34 year old optimistic seekers on why Bombay Sapphire makes the Ultimate Gin & Tonic, and to generate editorial coverage in continued support of the campaign, APR worked with the Hoxton Hotel to run a series of interactive ‘Bombay Sapphire Ultimate Gin & Tonic Studio’ workshops in the newly refurbished Apartment Kitchen.

Showcasing Bombay Sapphire’s ‘botanicals to bottle’ story, brand ambassador Sam Carter took guests through the intrinsics of the gin – exploring each of the ten exotic botanicals and unique vapour infusion process. Attendees learnt how to make the Ultimate Gin & Tonic and created their own personal twists in the interactive masterclass.

The activity generated social media buzz and extensive editorial coverage, with strong brand messaging throughout.


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