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Claudia Sebire Celebrates 25 Years

Claudia Sebire

To celebrate 25 years of success in the fashion world, Claudia Sebire, the luxury Chelsea boutique, partnered with German label Strenesse to create the limited edition ‘Claudia’ cavallino skin handbag. APR initiated and implemented a media relations PR strategy to generate editorial coverage around the launch and liaised with the industry’s leading opinion formers, gifting several with the handbag. The activity resulted in quality product placement coverage and news pieces throughout long lead, regional and online media.

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