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Cosmetics à la Carte – Purely Floral Nail Collection

Cosmetics à la Carte

To launch Cosmetics à la Carte’s new nail varnish colour range APR created a special capsule collection titled ‘Purely Floral’ to tie in with the S/S pastel trend and Chelsea Flower Show seasonal news story. The five colour collection was gifted to top press in creative packaging with accompanying press material. We also created a Cosmetics à la Carte press road show where their beauty experts visited some of the top magazine houses to deliver manicures using the Purely Floral nail colours. This experience generated great Twitter coverage in the week of launch, in addition to print press coverage.

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