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Cox Cookies & Cake – Launching Patrick Cox’s new cake brand

Cox Cookies & Cake

APR Communications was briefed to drive awareness in high-end, London, fashion and lifestyle publications / websites for the launch of designer Patrick Cox’s Soho bakery, Cox Cookies & Cake. APR supported Patrick Cox’s new retail food venture with a hard-hitting pre-launch activity campaign, which included a celebrity launch party. Key editors, diarists and Patrick’s friends were invited by APR to a sit down dinner at Randall & Aubin (located opposite Cox Cookies & Cake) to celebrate the opening of the bakery. The launch event was attended by over 20 senior editors and writers and resulted directly in 88 pieces of media coverage.

Designer Patrick Cox and baker Eric Lanlard surrounded by Cox Cookies & Cake branded cupcakes Sunday Times Style Cox, Cookies & Cake 8 August 2010 Cox, Cookies & Cake in The Times Weekend 28.8.10 Invitation from Camilla al-Fayed and Elizabeth Hurley to a private dinner on behalf of Patrick Cox Elizabeth Hurley & Camilla al-Fayed host Cox Cookies & Cake launch party ES Magazine 10.09.10

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