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Cox Cookies & Cake – Launching Patrick Cox’s new cake brand

Cox Cookies & Cake

APR Communications was briefed to drive awareness in high-end, London, fashion and lifestyle publications / websites for the launch of designer Patrick Cox’s Soho bakery, Cox Cookies & Cake. APR supported Patrick Cox’s new retail food venture with a hard-hitting pre-launch activity campaign, which included a celebrity launch party. Key editors, diarists and Patrick’s friends were invited by APR to a sit down dinner at Randall & Aubin (located opposite Cox Cookies & Cake) to celebrate the opening of the bakery. The launch event was attended by over 20 senior editors and writers and resulted directly in 88 pieces of media coverage.

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