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Generating Diary Coverage via Celebrity Association & Product Placement

Grey Goose

GREY GOOSE continued their celebration of the best in film by partnering with The Weinstein Company for their annual pre and post BAFTA parties. ┬áMarking the start of the BAFTA celebrations in London, The GREY GOOSE Dinner for Silver Linings Playbook hosted by Harvey Weinstein and Stephen Fry, celebrated the BAFTA-nominated performances given by the movie’s leading actors, Bradley Cooper and Jennifer Lawrence, as well as the film’s nomination for Best Adapted Screenplay.

Held at Little House in Mayfair, guests including Gemma Arterton, Thandie Newton and Gemma Chan, were served the GREY GOOSE Le Fizz and a selection of cocktails from the GREY GOOSE Film Awards Season Collection created by master mixologist Joe McCanta before the dinner.

The event was strategically branded to ensure that event photography featured either GREY GOOSE product or cocktail in hand shots for post event diary coverage.

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