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The Grey Goose Winter Ball to benefit the Elton John AIDS Foundation 2011

Grey Goose

For the fifth consecutive year, APR managed the UK PR strategy for this internationally acclaimed fundraising event hosted by David Furnish, Sir Elton John and Grey Goose.  Preview interviews were set up with celebrity partners Christian Louboutin, Jonathan Saunders, Marc Quinn and Paco Roncero of world-renowned elBulli fame to promote the event and profile the bespoke items they had designed for auction.  Celebrity opinion formers were invited to support the event via twitter and their fan sites.  APR managed additional celebrity guest attendance at the ball to ensure maximum red carpet diary coverage exposure via TV, radio and press achieving a total coverage value of £1.8m.

Guests at Grey Goose Winter Ball to benefit the Elton John AIDS Foundation Liberty Ross models Jonathan Saunders Cocktail Dress for Grey Goose Winter Ball to benefit the Elton John AIDS Foundation 1.-Marc-Quinn,-Christian-Louboutin,-Jonathan-Saunders,-Paco-Roncero,-Grey-Goose-Winter-Ball-celebrity-partners Plan B performs at the Grey Goose Winter Ball to benefit the Elton John AIDS Foundation Coverage in The Times of the El Bulli Martini Pre-event Grey Goose Winter Ball Coverage More pre-event Grey Goose Winter Ball Coverage Post-event Grey Goose Winter Ball coverage

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