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APR London

Our Work

Launching a new concept to market


APR was tasked with launching a completely new concept in design retail – Discover & Deliver, a lifestyle e-commerce website that sources beautiful furniture, tableware and accessories for the style-conscious deriving inspiration from the world’s best designed hotels and restaurants.  APR devised a briefing format at Belgraves Hotel for interior editors to experience the concept both on and off line.  APR’s highly targeted campaign secured in excess of ten media briefings with senior editors from top tier publications such as Monocle, House & Garden, Vanity Fair to secure feature length coverage.

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