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Linea by Maidenform House of Fraser Event


APR were asked to put together a consumer event to celebrate the launch of the collaborative lingerie collection between Maidenform and House of Fraser. The evening consisted of a Linea by Maidenform fashion show, debuting the new collection alongside Linea’s S/S 2012 clothing. Cocktails, exclusive bra fittings, a bra-themed photography shoot area and an evening of discounted shopping were on offer to consumers and invited members of the press.

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