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Linea by Maidenform House of Fraser Event


APR were asked to put together a consumer event to celebrate the launch of the collaborative lingerie collection between Maidenform and House of Fraser. The evening consisted of a Linea by Maidenform fashion show, debuting the new collection alongside Linea’s S/S 2012 clothing. Cocktails, exclusive bra fittings, a bra-themed photography shoot area and an evening of discounted shopping were on offer to consumers and invited members of the press.

Linea by Maidenform Fashion Show Finale Bra themed cocktail menu for the Linea by Maidenform Event Photography Shoot area with bra props

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