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Livia Firth Green Carpet Challenge


APR met with Livia Firth ahead of the 2010 Oscars to introduce her to Argyle Pink Diamond jewellery client, Calleija, and the brand’s ethical credentials. APR arranged for Livia to wear a selection of Callieja jewellery to the ceremony as part of her Green Carpet Challenge, accompanied by her Oscar-nominated husband Colin Firth. APR managed communication of the news, both before, during and after the ceremony, securing coverage in top UK and international fashion press as well as creating a Twitter debate about ethical diamonds and a blog post written by Livia herself about the jewellery on

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