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‘London Via the World’ at The Goring Hotel

Molton Brown

To support the launch of Molton Brown’s limited edition ‘Global Heroes MMXII’ product collection, APR created a partnership with quintessentially British hotel, The Goring Hotel, during London’s landmark summer of 2012. The Molton Brown ‘London Via the World’ bathing menu offered guests to the hotel the opportunity to ‘travel’ to one of five destinations inspired by the scents of the collection. With a ‘bath butler’ at hand, guests could enjoy a sensorial journey via the tub with a cocktail inspired by the destination. Regional, national and international coverage was achieved across print and online.

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