In June 2011 the world-renowned Jumeirah Carlton Tower hosted a ‘Fabulous At Fifty’ party in celebration of its 50th anniversary and launched the book, ‘All That Life Can Afford’ capturing the extraordinary history and personalities who have helped shape the hotel since 1961. APR pre-sold in features surrounding the book launch to consumer and trade on and offline titles eg. An interview with the author Clive Aslet (The London Magazine) image-galleries on the hotel throughout the fifty years (Telegraph.co.uk) and an interview with the hotel’s General Manager (Caterer & Hotelkeeper). After the event APR secured diary coverage in Daily Mail, The Mail On Sunday, The Daily Telegraph, Daily Express and Evening Standard, as well as a full-page feature in OK! magazine.