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APR London

Our Work

Love is in My Blood

Elton John AIDS Foundation

APR was invited by Elton John AIDS Foundation to generate international media coverage and third party social media buzz for their ‘Love Is In My Blood’ global Valentine’s Day campaign which featured celebrity supporters pricking their finger in support of ‘the fight against AIDS is winnable through compassion’ message.  Extensive on and offline coverage was generated across major newspaper and e-zine titles, twitter and blog sites.

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