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Luke Irwin Tarantella Collection Launch

Luke Irwin

To celebrate the launch of Luke Irwin’s Tarantella rug collection, APR invited 120 guests to a ‘Celebration of Everyday Italy’ party at the Pimlico Road showroom.  Clive Aslet was commissioned to co-write a book with Luke Irwin which animated the inspiration behind the collection.  The book was unveiled on the evening and guests were served traditional Italian cocktails and artisan pizza from a ‘Well Kneaded’ wagon. The event generated news and diary coverage across national newspapers, consumer magazines and local London media.

Luke Irwin Tarantella Event Imagery Luke Irwin Tarantella Launch Diary Coverage Luke Irwin Tarantella Product Placement Coverage

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