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Molton Brown 40th Anniversary Campaign

Molton Brown

To celebrate Molton Brown’s 40th Anniversary, APR created an integrated campaign to promote the limited edition 40th Anniversary product collection and to tell the rich heritage story, looking to reassert and define brand identity whilst driving ‘buzz’ and talkability. APR facilitated a partnership with iconic London designer Giles Deacon to create a limited edition candle snuff lid design inspired by the brand’s heritage and new collection. To launch the product and celebrate the anniversary, APR hosted a ‘Blending With Attitude Since 1973’ party for over 160 guests at the ICA, London which was attended by top opinion forming media, celebrities and other VIP guests.

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