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‘Navigations Through Scent’ Fine Fragrance Press Launch

Molton Brown

To launch the introduction of fine fragrance to Molton Brown’s product portfolio, APR created an experiential media event which took 18 UK and International top opinion forming editors on a journey to the far-flung destinations of the scent range. Guests were presented with five taster courses, each representing a destination from the fine fragrance collection. Exceptional coverage on the launch of the collection was achieved in top tier publications.

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