To celebrate the launch of the ‘Angelina’ bespoke kitchen cabinetry collection in London, APR curated a launch party around the concept of a culinary charity auction to animate the kitchen story and add cache to the event. The party was co-hosted by Romeo Sozzi and The Hon. Rosa Monckton of KIDS to attract a wider audience of London’s social scene. In total 127 guests (including personalities, media, opinion formers, KIDS supports and Promemoria’s clients) attended the exclusive event held at the newly expanded Promemoria showroom on Pimlico Road. News and diary coverage across national newspapers, consumer magazines and local London media was generated following the event.