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APR London

Our Work

Promoting a new level of hotel luxury to the island of Mallorca

Jumeirah Group

As part of an on-going PR programme that supports the ambitious expansion plans of the luxury international hotel group, Jumeirah, APR has been promoting the opening of Jumeirah Port Soller Hotel & Spa in Mallorca, a new concept of luxury in the heart of the Mediterranean. Prior to opening APR implemented a phased sustained media relations campaign which resulted in regular print and on-line coverage in top tier consumer titles such as the London Evening Standard, Conde Nast Traveller, The Times and the Independent Traveller. Once opened, APR arranged select press trips for editors to review the hotel.

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