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Quintessentially British Christmas Shopping on Sloane Street

Cadogan Estates

Positioning Sloane Street as one of the world’s most exclusive shopping streets, APR created this Christmas campaign to express Sloane Street’s quintessentially British personality whilst generating coverage to drive footfall and ultimately sales during the key retail period. Taking place on a series of Thursdays in December, APR arranged for elegantly dressed British butlers to be stationed on Sloane Street, welcoming Christmas shoppers, while chauffeur-driven Rolls Royce Phantoms were made available to transport guests of the Berkeley Hotel to and from the street’s luxury stores. Leading fashion illustrator David Downton was commissioned to create a striking campaign image, which was featured in much of the extensive media coverage achieved.

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