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Raymond Weil Dizzee Rascal Partnership

Raymond Weil

To reposition the brand amongst a younger generation, Raymond Weil partnered with Dizzee Rascal to support his upcoming launch of single Dirtee Disco. The Raymond Weil watch appears in opening shot as close up for 7 seconds, viewed in 27 countries and viewed by over 300 million people wordwide with over £7 million of exposure across MTV and other major music channels

Dizzee Rascal wearing Raymond Weil watch Dizzee Rascal wearing Raymond Weil in opening scene of Dirtee Disc music video Raymond Weil Dizzie Rascal partnership

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