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APR London

Our Work

Sloane Street Website Launch

Cadogan Estates

To drive awareness of the launch of Sloane Street’s dedicated website and to create engaging content to drive targeted site traffic, APR developed a creative partnership with Harper’s Bazaar to position the site as an international lifestyle portal to the street and its iconic retailers.

The partnership with Harper’s Bazaar, the internationally recognised publication with an established fashion-focused HNW audience, provided creative and engaging Sloane Street fashion content curated by Retail Development Director, Jo Glynn-Smith, driving traffic to the site from the title’s targeted audience.

APR launched the Sloane Street website to key press across property, retail and fashion media with an exclusive event hosted at the much anticipated newly opened Harvey Nichols’ Fifth Floor Roof Terrace, generating highly targeted print and online coverage with an overall OTS of 86,013,921. 

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