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APR London

Our Work

The Dancers’ Shoemaker

Salvatore Ferragamo

Briefed to build up the customer database for Salvatore Ferragamo’s new Bond Street, we approached The London Children’s Ballet to sponsor their 10th Anniverseary Gala Performance at the Peacock Theatre attended by 600 high net worth supporters and society movers and shakers. A limited edition Ferragamo ballet pump was created and promoted on the night to be sold in aid of the charity. The supporters were then invited to attend a trunk show fundraiser at the store during £4,000 of ballet pump sales were made on the night.  The campaign resulted in a refreshed database of high net worth contacts.

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