To animate and raise awareness of Bombay Sapphire’s ‘Ultimate Gin & Tonic’ hero serve amongst 25-34 year old optimistic seeker consumer audience, APR facilitated a collaboration between Bombay Sapphire and The Gin Garden, the creators of travelling gin gardens, at The Hoxton Hotel in Shoreditch.
The hotel’s courtyard was transformed into The Gin Garden’s Bombay Sapphire Botanical Experience for one week during the Chelsea Fringe Festival. The experience transported guests on an imaginative journey of discovery – learning about the intricacies of gin and the opportunity to touch, smell and taste the distinctive botanical ingredients that have been vapour infused to create the unparalleled taste of Bombay Sapphire. Guests were also invited to create their own infused Ultimate Gin & Tonic with infusions and ingredients from Bombay Sapphire’s Ultimate Gin & Tonic Cabinet, engaging consumers in the taste profile of the gin.
Extensive media coverage across consumer lifestyle, regional and online publications was achieved via press launch masterclass event and media relations activity, in addition to third party social media buzz via bloggers and consumers attending the week-long experience.