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‘The Royal Child’ Exhibition

The Athenaeum Hotel

An international media relations campaign was developed around the birth of Prince George of Cambridge with the launch of ‘The Royal Child’ exhibition showcased at the athenaeum hotel and curated by official Royal Photographers Ian Pelham-Turner and Helena Chard. The exhibition featured exclusive and rare photographs of Royal Children since the Victorian era to present day and as part of the experience, guests were treated to a ‘Royal Summer’ afternoon tea.  Positioning the Royal photographers as experts on the historical lives of Royal Children and from their first hand experience of working with the Royal Family, APR generated extensive broadcast and print coverage for the hotel and exhibition across the UK and internationally.

The-Athenaeum-Coverage-copy The-Athenaeum-Broadcast-Coverage-copy

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