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The ‘Tail’ of Kilgour: Unique Fred Astaire Inspired Evening Tails

Kilgour

APR Communications presented Kilgour’s talent for bespoke creations via a showcase of the Fred Astaire evening tails inspired by the one the greatest film stars and past patrons of the brand. APR coordinated one-on-one briefings with leading menswear writers and the head cutter during the production process. An exclusive with Simon Crompton was secured and the press release and images were then distributed to the wider media.  Coverage was secured in The Times Magazine, Shortlist, Square Mile, Brumell, The Mayfair Magazine, The Rake and Vertu Magazine.

The Times Magazine 07.04.12 Kilgour Fred Astaire Tails

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