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TW Steel Rox Event with David Coulthard

TW Steel

APR managed the TW Steel partnership with Rox, Glasgow’s most renowned diamond and watch specialists, to replicate the launch of David Coulthard’s special edition timepiece in their flagship store. Hosted by TW Steel brand ambassador David Coulthard and promoted with tools including the Lotus Renault GP show car, the event provided APR with a platform to secure extensive media coverage (including broadcast) for the special edition David Coulthard watch, profile features on the brand ambassador as well as showcasing the full TW Steel collection, to key regional media.

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